Testing a wellness/Spa offer before its launch to the target audience

Following the drop in the performance of the wellness offer in certain Center Parcs areas, the group wishes to understand the level of expectations of customers and potential customers for a wellness offer in 4 countries, and feed the ongoing strategy for the development of a new spa offer.

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• Understand the level of expectations of customers and potential customers on the wellness offer in 4 countries, following the fluctuations in performance observed in certain Center Parcs areas
• Feed the current strategy on the spa offer
• Evaluate the perception of a new spa and relaxation offer dedicated to both parents and children

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