Discurv, the strategic market research partner for marketing directors

Our goal? Help you make informed decisions regarding brand management, product/offering, and marketing and communication actions.

Your daily challenges

Marketing levers evolve rapidly, but understanding the consumer remains essential: this understanding is the foundation of successful brand positioning, innovation, and communication. Worldwide, Discurv helps you place the consumer at the heart of your strategies and resolve the following challenges:

In-depth consumer understanding

Gain detailed knowledge of your consumers' behaviors, expectations, and motivations to guide your strategic decisions.

Market Trend Anticipation

Identify and anticipate market changes to keep your company competitive and seize growth opportunities.

Product innovation and development

Guide the development of new products and services or improve existing offerings to attract or retain consumers and stand out from competitors.

Marketing Campaign measurement and optimization

Evaluate the effectiveness of marketing campaigns and optimize messages or channels more precisely and effectively, maximizing ROI.

Customer satisfaction measurement

Assess customer satisfaction and identify friction points to improve the customer experience and loyalty.

Brand monitoring

Measure and analyze your brand's perception and recognition in the market to adjust communication strategies and strengthen your positioning.

Our studies address your business challenges

Measure the receptivity and attractiveness of a new product or service before launch to ensure go-to-market success.
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Evaluate your brand's image and awareness and track its evolution in response to marketing actions, identifying operational optimizations to ensure brand longevity.
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Assess the potential impact of an advertisement before launch, allowing you to optimize content and messaging for maximum effectiveness.
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Evaluate the effectiveness of an advertising campaign post-launch to adjust future communication strategies.
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Measure the effectiveness of an influencer marketing campaign on brand KPIs after its dissemination.
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Identify market changes to adapt your product/service development and better meet customer needs and expectations.
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Fuel your high-potential press releases with reliable and impactful insights.
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Identify strengths and areas for improvement of a product/service to enhance loyalty and customer experience.
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Adapt physical store deployment and expansion strategies and optimize local marketing in a logic of overall improvement.
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Discover why Marketing Directors trust us

Rely on our research expertise to focus serenely on your core business.

Expert advice

Our senior consultants guide you on the best research methodology according to your objectives and provide reports with strategic recommendations for your brand.

Agility and responsiveness

The combination of our automated research platform and a single point of contact reduces study timelines and improves internal team productivity.

Unlimited targeting

Panels, social networks, customer files... We collect opinions from your targets worldwide, such as those exposed to your marketing operations (influence, events, advertising...).

Insight reliability

The rigor and methodological expertise of our institute enhance the credibility of your marketing actions with your stakeholders: General Management or other departments within your company, the press...

From full-service to customization, our support adapts to your needs

Our experienced consultants can assist you with part or all of your study. Discover the key steps where we can support you.
1
Study framing
Recommendation of the methodology to be implemented: target and sample, representativeness, collection mode.
2
Questionnaire
  • Questionnaire drafting
  • Questionnaire translation
  • Questionnaire programming and testing
3
Fieldwork
  • Fieldwork management and monitoring
4
Analysis and reporting
  • Production of a turnkey report
  • Advanced statistical analyses
  • Oral presentation of results

Like Them, Choose Discurv

“Thanks to Discurv's targeting capacity, we were able to gather insights that were difficult to access from our non-customers as part of a barometer. We recommend using Discurv's expertise to get quick insights for strategic decision-making.”
Rachel Bouvier
Chief Marketing & Digital Officer
“We carried out a post-test with Discurv as part of the NRJ Music Arwards in order to measure the impact of a digital campaign for one of our partner brands. Thanks to their targeting technology, we were able to gather the opinion of people who were really exposed to the content and thus decide on the effectiveness of this operation by analyzing the memory rate. We appreciated the expertise and the availability of the teams. We will be sure to re-interview Discurv about our upcoming projects.”
Sophie Tournois
Market Research Director
“We called on Discurv on behalf of one of our customers, in order to set up a Brand Tracker for a BtoB target, in several countries. At the end of these waves of investigation, we were able to measure the effect of the communication campaign (rebranding), both in terms of its memorization and the impact on its brand capital (reputation, consideration, image). Thanks to the entire Discurv team for their professionalism, responsiveness, efficiency and the quality of the data obtained on this project.”
Sébastien Lhote
Business Planning Team Leader
“The innovative Discurv study technology allowed us to interview users of freefloating (self-service bicycles and scooters) in a restricted geographical area in order to better understand their uses and attitudes and to measure our image & reputation in the face of the various actors. The insights collected allowed us to deepen our knowledge of these targets and helped us to adjust our offer and communication strategy.”
Guillaume Aubin
Customer Voice Project Manager
“Thanks to Discurv, we were able to quickly interview the specific target of consumers from 3 countries in order to understand their consumption habits and adjust our strategy. The key insights gathered during this study contributed to the prioritization and development of our projects. Thanks to them for their ability to listen, their expertise and support during this innovative project for us.”
Shirley Herbaut
Head of studies
“We use Discurv for post-test influence studies. This approach is very relevant since we can directly interview the followers of influencers and thus measure the performance of the content posted in terms of memorization, brand attribution, and purchase intent. Thanks to the team for their responsiveness and agility in these projects.”
Barbara Vite
Head of Research & Insights
“We are very satisfied with our collaboration with Discurv, especially following several post-test influence studies on social networks. Thanks to the agility of their technology, we were able to interview influencer followers following a campaign in order to measure its impacts.”
Claire Lasselin
Director of Studies
“Thanks to its innovative, relevant and pragmatic approach, Madeinvote allowed us to better understand uses and to target the expectations of (future) users. We were able to very quickly validate our intuitions and guide the deployment of our platform between individuals dedicated to second-hand products in full awareness and trust.”
Philippe Vettesse
Development Project Manager
“Convinced by the Discurv study solution, we were able to interview a large number of respondents (5 countries) when it came to buying bathroom accessories to be attached. This concept test allowed our design teams to adjust their product lines, while respecting the local specificities of each country.”
Carole Boudeau
Marketing Research Officer

Start your study with Discurv

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