Statistical Analyses to deeply explore your insights

Rely on our expertise to go beyond descriptive analyses and implement statistical analyses to detect complex correlations, segment markets more precisely, and identify key patterns.

Statistical analyses serving your study projects

Why perform statistical analyses?

Complement to an initial descriptive analysis

Statistical analyses are conducted after an initial descriptive analysis of the flat results and the results within the key study targets. They enrich this initial analysis conducted by our insight managers and further our understanding of consumers, but they do not replace this preliminary analysis.

Better data understanding

Advanced statistical analyses contribute to a deeper understanding of your data. They help explore complex relationships between questions, identify patterns, segment markets more finely, and pinpoint underlying factors influencing consumer behaviors.

Maximizing existing data value

Advanced statistical analyses allow for full exploitation of existing data. This maximizes the value of collected data and makes the most out of field investment.

A wide range of statistical analyses

Discover examples of statistical methods to delve deeper into your insights.
Which consumer segments do my different concepts target?
Preference analysis involves asking respondents to rate a set of products/brands/concepts to analyze the differences and similarities between them. This method also allows for the classification of respondents based on their evaluations to identify which consumer segments each concept targets.
How to optimize my concept?
In the context of a concept test, identify the penalties inflicted by each negatively judged criterion on the overall rating of the concept/pack and determine possible areas for improvement.
What is the optimal price for my product?Benefit from our proven methods such as Gabor-Granger, PSM (Price Sensitivity Measurement) to evaluate consumer price sensitivity, define an optimal price to maximize your sales and profitability, or to analyze competitive pricing policies, helping you segment the market according to price preferences.
What is the image territory of my brand?
Map the image territory of your product, brand, store, or chain by exploring the proximities or differences between certain items or brands, for example, and discover the hidden trends in your data.
How to optimize my concept?
In the context of concept/pack tests, identify the most salient attributes of each product according to consumers and their level of appreciation by comparing them to the ideal product described by the respondents.
What are the strengths and weaknesses of my offer?
In the context of an in-depth study of the purchase intention of your product, the approval of your brand, or the overall satisfaction with your store, identify the strengths, weaknesses, and priority areas for improvement of your product/brand/service/store.
How to segment my market into homogeneous consumer groups?
Deepen your market knowledge by identifying segments of prospects/clients based on their behaviors, attitudes, motivations, or habits to conduct more targeted marketing or communication actions.
What is my ideal product range?
In the context of range optimization, identify the ideal combination of references to maximize the potential and penetration of your range in the market, to attract the largest number of customers.

Benefit from the expertise and best advice of our data analysts for your statistical analyses

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Recommendation of the type of advanced analysis and the appropriate sample according to your study objective

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Writing the necessary questions to include in your questionnaire

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Conducting and statistically validating the analysis

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Formatting and interpreting the analysis results

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Presenting the derived insights

"With over 10 years of experience in the Data departments of several renowned institutes, Adrien is an expert in handling survey data. At Discurv since 2019, he has helped build a dedicated data team and offering, leveraging his advanced statistical analysis skills to support your surveys."
Head of Data

Like Them, Choose Discurv

“Thanks to Discurv's targeting capacity, we were able to gather insights that were difficult to access from our non-customers as part of a barometer. We recommend using Discurv's expertise to get quick insights for strategic decision-making.”
Rachel Bouvier
Chief Marketing & Digital Officer
“We carried out a post-test with Discurv as part of the NRJ Music Arwards in order to measure the impact of a digital campaign for one of our partner brands. Thanks to their targeting technology, we were able to gather the opinion of people who were really exposed to the content and thus decide on the effectiveness of this operation by analyzing the memory rate. We appreciated the expertise and the availability of the teams. We will be sure to re-interview Discurv about our upcoming projects.”
Sophie Tournois
Market Research Director
“We called on Discurv on behalf of one of our customers, in order to set up a Brand Tracker for a BtoB target, in several countries. At the end of these waves of investigation, we were able to measure the effect of the communication campaign (rebranding), both in terms of its memorization and the impact on its brand capital (reputation, consideration, image). Thanks to the entire Discurv team for their professionalism, responsiveness, efficiency and the quality of the data obtained on this project.”
Sébastien Lhote
Business Planning Team Leader
“The innovative Discurv study technology allowed us to interview users of freefloating (self-service bicycles and scooters) in a restricted geographical area in order to better understand their uses and attitudes and to measure our image & reputation in the face of the various actors. The insights collected allowed us to deepen our knowledge of these targets and helped us to adjust our offer and communication strategy.”
Guillaume Aubin
Customer Voice Project Manager
“Thanks to Discurv, we were able to quickly interview the specific target of consumers from 3 countries in order to understand their consumption habits and adjust our strategy. The key insights gathered during this study contributed to the prioritization and development of our projects. Thanks to them for their ability to listen, their expertise and support during this innovative project for us.”
Shirley Herbaut
Head of studies
“We use Discurv for post-test influence studies. This approach is very relevant since we can directly interview the followers of influencers and thus measure the performance of the content posted in terms of memorization, brand attribution, and purchase intent. Thanks to the team for their responsiveness and agility in these projects.”
Barbara Vite
Head of Research & Insights
“We are very satisfied with our collaboration with Discurv, especially following several post-test influence studies on social networks. Thanks to the agility of their technology, we were able to interview influencer followers following a campaign in order to measure its impacts.”
Claire Lasselin
Director of Studies
“Thanks to its innovative, relevant and pragmatic approach, Madeinvote allowed us to better understand uses and to target the expectations of (future) users. We were able to very quickly validate our intuitions and guide the deployment of our platform between individuals dedicated to second-hand products in full awareness and trust.”
Philippe Vettesse
Development Project Manager
“Convinced by the Discurv study solution, we were able to interview a large number of respondents (5 countries) when it came to buying bathroom accessories to be attached. This concept test allowed our design teams to adjust their product lines, while respecting the local specificities of each country.”
Carole Boudeau
Marketing Research Officer

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