New Aquitaine Region

Evaluating the image of wine-growing areas in Nouvelle-Aquitaine

As part of the VitiRev project led by the Nouvelle-Aquitaine Region, Madeinvote carried out a study to assess the image and perception of New Aquitaine wine-growing territories to live, work or visit there with various audiences concerned.

Methodology of the study

As part of a Uses and Territories study, Madeinvote asked about social networks:

2,000 people representative of the French population (including 1000 in New Aquitaine)
530 winemakers
360 wine marketing professionals

Sample size

2,890 respondents

Source of respondents

Country of study

france

Quotas

Age, Gender, CSP, region, populated area (rural or urban)

Field duration

8 days

Duration of the questionnaire

7 minutes

Study results

Measuring the perception of wine-growing areas in France and New Aquitaine (to work, live or visit)
Identifying wine consumption habits in France and Nouvelle-Aquitaine
Understanding the perceptions associated with being a winegrower
Identify the expectations of the core target in order to guide and improve the actions of the VitiRev project

Type of study

Catchment area

Activity area

Local authority

Evaluating the image of wine-growing areas in Nouvelle-Aquitaine

Methodology of the study

Study results

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