Étude de cas

Fuelling an employer brand strategy

As part of the various employer brand projects, Sopra Steria wishes to better understand its perception among students trained in target engineering schools. In particular, Sopra Steria wishes to assess the relevance of its actions carried out to date in schools and also to understand the expectations of students.

Methodology of the study

As part of an employer brand study, Madeinvote asked about social networks:

  • 706 students from the TOP 25 engineering schools (min. 20 respondents per school)
  • 1024 students from other engineering schools
Sample size
1730 respondents
Source of respondents
Country of study
france
Quotas
School attended
Field duration
8 days
Duration of the questionnaire
5 min

Study results

  • Measurement of the spontaneous/assisted reputation of Sopra Steria by school
  • Identifying the ranking of schools where students plan to apply/work (analysis by school)
  • Analysis of the image conveyed by companies in terms of technical expertise/opportunities for rapid change/commitments to diversity
  • Identification of the most attractive intervention/speaking formats for students, depending on the school

Thanks to the employer brand study carried out by Madeinvote, we were able to better understand the perception and expectations of students who are soon to graduate. The insights obtained were very relevant!
Nicolas Tamalet
Employee Branding

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