Sopra Steria

Fuelling an employer brand strategy

As part of the various employer brand projects, Sopra Steria wishes to better understand its perception among students trained in target engineering schools. In particular, Sopra Steria wishes to assess the relevance of its actions carried out to date in schools and also to understand the expectations of students.

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Methodology of the study

As part of an employer brand study, Madeinvote asked about social networks:

706 students from the TOP 25 engineering schools (min. 20 respondents per school)
1024 students from other engineering schools

Sample size

1730 respondents

Source of respondents

Country of study

france

Quotas

School attended

Field duration

8 days

Duration of the questionnaire

5 min

Study results

Measurement of the spontaneous/assisted reputation of Sopra Steria by school
Identifying the ranking of schools where students plan to apply/work (analysis by school)
Analysis of the image conveyed by companies in terms of technical expertise/opportunities for rapid change/commitments to diversity
Identification of the most attractive intervention/speaking formats for students, depending on the school

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Thanks to the employer brand study carried out by Madeinvote, we were able to better understand the perception and expectations of students who are soon to graduate. The insights obtained were very relevant!

Nicolas Tamalet

Employee Branding

Type of study

Employer brand

Activity area

Consulting firm

Fuelling an employer brand strategy

Methodology of the study

Study results

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