Post-influence test

Measure the effectiveness and impact of an Influencer Campaign on Your Brand KPIs

Discurv methodologies allow you to gather the opinions of influencers' followers to evaluate the real impact of published content on your brand's awareness, perception, and engagement.

Post-influence test: an essential tool for measuring the effectiveness of your influence strategies

In the era of influencer marketing, where brands collaborate with content creators to spread their messages to targeted audiences, post-influence test studies have become essential tools for measuring campaign effectiveness and optimizing ROI. These studies, conducted after an influencer campaign, evaluate the collaboration's real impact on brand awareness, audience engagement, and purchase intentions.

By analyzing data directly from consumers targeted by this content, you can refine your influence strategy, choose the right influencers for future campaigns, and maximize the impact of your financial investments.

Measure the impact of your collaborations with influencers

Influencers, key players in your marketing strategies, have a strong ability to reach a wide audience, spread messages, and promote your products or services effectively. However, to measure an influencer campaign's effectiveness, traditional indicators like reach, engagement, or conversion rates are insufficient.
Understanding how content created by influencers affects consumer attitudes, opinions, and behaviors is crucial. Discurv supports you in conducting your post-influence test, offering in-depth performance analysis by measuring:

Brand attribution

Measure the ability of consumers to recognize the brand behind the influencer's content and ensure your investments are associated with your brand, not competitors.

Message recall and comprehension

Evaluate the recall, memory, and understanding of the content published by the influencer (slogan, main message...).

Influencer relevance

Analyze consumer perception of the chosen influencer for promoting your product or service.

Creative diagnostic

Identify creative elements that appeal or need optimization for future influencer briefs (publication format, music, dynamism, animations...).

Impact on the brand

Determine if the influencer campaign enhanced or degraded your brand's image or reputation.

Purchase intentions

Measure the likelihood that consumers will buy or use your product or service after seeing the influencer's posts.

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“We use Discurv for post-influence test studies. This approach is very relevant as we can directly survey influencer followers to measure content performance in terms of recall, brand attribution, and purchase intention. Thank you to the team for their responsiveness and agility in these projects.”

Barbara Vite

Head of research & insights at Dentsu International

"We are very satisfied with our collaboration with Discurv, particularly following several post-test influencer studies on social media. Thanks to the agility of their technology, we were able to survey influencer followers after a campaign to measure its impact."

Claire Lasselin

Market Research Director at Group M