Advertising pre-test

Test and optimize your advertisements before releasing to your target audience

Whether it's TV, print, radio, outdoor, or digital ads, Discurv methodologies help you maximize the impact of your future campaigns. Evaluate the performance of your creations before launch and identify necessary improvements to maximize ROI.

Advertising pre-test: A crucial investment to ensure your future campaigns' success

The impact of an advertising campaign on a brand's success is undeniable, regardless of the channel used. Beyond conveying a positive image, the campaign aims to influence consumer behavior and drive sales. Ineffective advertising can lead to wasted investments and low ROI.

This is why advertising pre-tests are essential. They evaluate consumer appreciation, message comprehension, and the potential impact on purchase intentions. By identifying strengths and weaknesses, pre-tests allow you to optimize your creation and maximize its effectiveness before launch.

Optimize your advertisements before release

In a saturated and constantly evolving advertising environment, it becomes increasingly challenging for brands to capture and retain their target audience's attention. During the creative process of your campaigns, it is crucial to ensure that each element meets your marketing or commercial objectives. From creation to execution, Discurv's pre-test study helps identify the potential of your creation and highlight improvements to ensure a good ROI for your campaign:

Ad liking

Measure your ad's ability to be appreciated by your target audience.

Creative diagnostic

Identify creative elements that appeal to or deter your target audience (music, typography, colors, visuals...) and adjust your ads accordingly.

Message comprehension

Evaluate your ad's ability to clearly convey its message.

Brand image

Measure your ad's impact on brand perception and image.

Purchase intentions

Measure your ad's potential to generate sales.

Start a study

Choose Discurv for your advertising pre-tests

Combining our innovative sampling methods, expertise, and research platform, we help you optimize your campaigns to be memorable.

Strategic Advice

Our experienced team guides you on the best methodological approach (monadic or sequential with paired samples) based on the creative paths to be tested and provides deliverables with operational recommendations.

Agility and responsiveness

Our automated research platform and a single point of contact reduce study timelines and improve internal team productivity.

Expertise and data reliability

Our institute's recognized rigor and methodological expertise enhance the credibility of your actions with stakeholders (General Management, marketing/communication teams, media partners...).

Unlimited targeting

Thanks to our innovative recruitment methodology via social networks combined with panels, we collect opinions from future exposed audiences to your advertising campaigns worldwide, even the most niche in B2C or B2B.

"In preparation for our next advertising campaign (outdoor & digital), we conducted a pre-test study with Discurv. The insights helped us identify the best creative paths, ensure the message was well understood by the target audience, and understand the campaign's impact on our brand image. We now have all the keys to succeed in our advertising campaign. Thanks to the entire team for their contribution to this project!"

Hugo Grimaldi

Brand & Partnerships Manager at Tudigo

"We worked with Discurv on a quantitative study aimed at testing the different creative directions proposed by our agency and evaluating their alignment with our new brand platform for Bordeaux Wines. The study provided us with key insights to decide between the different platforms, allowing us to deploy the most effective communication platform. We are very satisfied with the results obtained from this thorough study conducted by Discurv."

Christelle Reydellet

Research Director at CIVB