With the aim of continuous improvement, Nhood wishes to understand and follow the particularities specific to each of its Aushopping shopping centers (Auchan): reasons for satisfaction/dissatisfaction, reputation, attendance at competing centers... The results of each study are shared with mall managers in order to adjust their action plan at the local level.
As part of image & reputation studies, Madeinvote interviewed the inhabitants of the catchment areas of the various Aushopping shopping centers in France using a double quota:
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