As part of the launch of its new product Derma Skin Clear, Nivea is setting up a major influence campaign, in particular by activating expert skincare Tiktokers.
In particular, this campaign includes a press and influence evening with around forty expected influencers. By carrying out this post-test, Nivea wants to understand the impact of this type of event in order to arbitrate the next ones.
As part of this study, Madeinvote interviewed via social networks:
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