Understand the uses of a transport service to adjust a future communication campaign

Keolis Bordeaux Métropole, operator of the public transport network, wants to deeply understand the users of Freefloating (self-service bikes and scooters) throughout the city, and more particularly position their product V3 in the face of competition. The results of this study allowed Keolis to adjust its future communication campaign around V3.

Methodology of the study

As part of this study, Madeinvote interviewed via social networks:

  • The inhabitants of Bordeaux Métropole (28 municipalities)
  • Users of self-service bikes and/or scooters in Bordeaux
Sample size
306 respondents
Source of respondents
Réseaux sociaux
Country of study
france
Quotas
Housing zone and freefloating users in Bordeaux
Field duration
7 days
Duration of the questionnaire
5 min

Study results

  • Measuring the image and reputation of Bordeaux players providing a self-service bike and scooter rental service
  • Determine the profile of users of Freefloating
  • Understand the criteria for choosing Bordeaux residents as well as their habits of using V3 (by subscribers and non-subscribers)
  • Measuring the level of knowledge of V3 pricing offers
  • Adjust the future communication campaign and the message conveyed
The innovative Madeinvote study technology allowed us to interview freefloating users in a restricted geographical area in order to better understand their uses and attitudes and to measure our image & reputation in the face of different actors. The insights collected allowed us to deepen our knowledge of these targets and helped us to adjust our offer and communication strategy.
Guillaume Aubin
Customer Voice Project Manager

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