Heineken

Evaluate the overall performance of an advertising campaign among exposed Internet users

As part of campaigns broadcast online (Facebook, Instagram & Snapchat, affiliation, display, etc.), the Gallia and Heineken brands want to assess the impact and overall performance of the content distributed to real exposed Internet users.

Methodology of the study

In this study, Madeinvote interviewed:

400 respondents on Instagram with quotas (real exposures vs. unexposed)
400 respondents on Facebook with quotas (real vs. unexposed)

Sample size

800

Source of respondents

Country of study

france

Quotas

Exposed real vs. unexposed

Field duration

7 days

Duration of the questionnaire

6 min

Study results

Measure the impact of the advertising campaign on the really exposed target (memorization, brand attribution, incentives to buy, brand image, etc.)
Adjust future communication campaigns and prioritize distribution channels

With Madeinvote, we regularly carry out tests of all kinds (pre-test, post-test, ad-hoc) in order to quickly test our targets according to our strengths. We are very satisfied with this collaboration, which allows us to obtain robust and actionable insights in record time, and we are delighted with Madeinvote's ability to recruit targets of all kinds, even the most niche ones.

Nicolas Fourmont

Consumer Insights Manager

Type of study

Advertising Post test

Activity area

Brand

Evaluate the overall performance of an advertising campaign among exposed Internet users

Methodology of the study

Study results

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