Aäsgard

Measuring the image and reputation of a brand among its target audience

Before a major development phase throughout the country, Aäsgard seeks to measure the strength of its brand in its historic territory (the Grand Ouest) in the market for brands and manufacturers of wood/pellet stoves. Aäsgard therefore called on Madeinvote to measure brand awareness in 18 departments and obtain key insights on its image.

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Methodology of the study

As part of an image and reputation study for the Aäsgard brand, Madeinvote interviewed:

404 owners of single-family homes
Who own a wood/pellet stove or intend to buy one
Who live in the settlement area of Aäsgard (Grand Ouest)

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Sample size

404 respondents

Source of respondents

Réseaux sociaux

Country of study

france

Quotas

Place of residence (18 departments), owner or future owner of a wood/pellet stove

Field duration

7 days

Duration of the questionnaire

5 min

Study results

Measuring the reputation of Aäsgard (spontaneous and assisted) in the face of competitors
Identify the geographical areas where the reputation is the strongest as well as the opportunities to be seized in certain regions
Determine the preferred communication channels to enhance the brand's visibility
Understand the image and perception of Aäsgard vs. its competitors in terms of performance attributes
Prioritize the Marketing/Communication team's decision-making to expand the store network

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We chose to collaborate with Madeinvote to assess the image and reputation of the Aäsgard brand in our areas of operation (18 departments). The insights collected on social networks were very valuable to us since they allowed us to prioritize our communication actions and develop our network of stores.

Pierre Emile Faroult

Marketing & communication director

Type of study

Brand Awareness & Image

Activity area

Brand

Measuring the image and reputation of a brand among its target audience

Methodology of the study

Study results

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