Webinar with Nivea on their influence strategies and post-influence test methodology

Introduction
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The Nivea brand (Beiersdorf group), leader in the skin care market for 110 years, has been able to renew itself over the years by offering varied and innovative ranges, adapted to all skin types.

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It is now facing a new challenge: succeeding in reaching a new generation of consumers, young people, through partnerships with influencers.

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In this webinar, Discurv invites you to discover the strategies implemented by Nivea to renew the way it communicates through influence, while measuring the impact of its actions with the aim of continuous improvement.

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A 100% online event around Nivea's influence strategy!

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During this webinar, we addressed the following topics in particular:

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→ How does Nivea integrate influence into its marketing strategies to reach new targets?

→ What are the challenges of influence for Nivea?

→ What multi-actions have been carried out around influence by Nivea?

→ Should we give priority to collaborations with nano, micro or macro-influencers?

→ Can we measure the impact of a Twitch Live on viewers (content retention, brand attribution and purchase incentives)?

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And many more!

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A webinar led by 3 influence and study experts!

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For the occasion, three specialists were responsible for leading this event successfully by answering the various questions and themes discussed above:

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Samira Boughias, PR, Social Media & Influence manager at Nivea

Catherine Roy, Consumer & Market Intelligence Manager at Nivea

Grégoire Besancon, Consumer Insight Manager at Discurv

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Thanks to the replay of this webinar, you will discover how Nivea has surfed on trends by developing its communication on social networks thanks to partnerships with numerous influencers in order to promote its products and seduce its new target audience!

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To access the replay of this webinar, click on the link hither

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In the meantime, do not hesitate to contact us if you need studies or if you want to learn more about our study solution. ✉️

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