Springbox 2022 Webinar with Adeo/Leroy Merlin

Introduction

A look back at our participation in the 3rd edition of Springbox 2022 ! Discover the testimony of Adeo/Leroy Merlin who called on Discurv, Institut d'Études Nouvelle Génération who questions respondents on social networks.

Spoiler 🤫: Probing, Analyzing & Understanding the particularities of 7 countries in less than a month is possible!

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A 100% online event around Market Research
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Faced with the upheavals caused by the current period, the interest and relevance of marketing studies are strengthened. Business managers and marketing directors have this growing need to decipher consumers in full transformation and with an ever greater level of demand from brands.

And nothing better than meeting up, we, the Market Research professionals in a 100% online event: The SpringBox 2022 organized by Stéphanie Perrin and the Empresarial team.
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For 2 days, research companies and advertisers gathered around speeches to share innovative and inspiring methodologies, which will shape the coming years of Market Research. Three major challenges will be the key words of this event:

• 🔧 (S') adapt

• 💡 Notify

• 🧠 Anticipate

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A look back at the Discurv x Adeo/Leroy Merlin Webinar
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On this occasion, Clement Gandouin, Head of Insights at Discurv and Carole Boudeau, Research Manager at ADEO/Leroy Merlin participated in a webinar dedicated to Social Sampling:

💡 Market Research via social networks: How does Adeo/Leroy Merlin integrate local insights into the construction of an international range of bathroom products?

‍Adeo/Leroy Merlin place the Consumer knowledge at the heart of its strategy and has always aimed to think at two levels: international lessons and local specificities.

In this webinar, discover how Madeinvote carried out a study on social networks in 7 countries, sometimes difficult to probe using other more traditional methods (France, Italy, Spain, Spain, Poland, Poland, Brazil, Brazil, Russia and South Africa)).

In a few days, more than 2500 representative respondents were harvested despite a very rich and complex questionnaire, dealing with both the habitat & the design of the bathroom, the accessories owned, the fixing methods used/desired or the importance of coordinating the elements in the bathroom.
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Carole Boudeau (Adeo/Leroy Merlin) explains in this video why they chose theSocial networks as a channel for questioning, as well as an actor like Discurv to respond to their international study problem.

You will also discover the key steps to successfully conduct a consumer study on social networks, ranging from writing the questionnaire to presenting the results in a A relationship that is both rich and synthetic, despite the multiplicity of countries 🌍

And bonus, you will be able to visualize a Dynamic zone pager created for the occasion. It allows you to visualize the key results at a glance and filter on sub-targets accurate: women aged 30-45 in Italy, renters with children in South Africa...

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Finally in less than a month, the product designers at Adeo/Leroy Merlin had all the knowledge they needed to guide their thoughts and design future ranges of bathroom accessories in 7 different countries.

Watch the webinar replay below! 👀
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In line with the events around Market Research, Madeinvote looks forward to seeing you at the next exhibition The Spring of Studies, the September 29 and 30, 2022 at the Palais des Congrès in Paris.

In the meantime, if you have study needs and if you want to know more about our study solution, do not hesitate to contact us here 😉