The research company Madeinvote changes its name and becomes Discurv.

Bordeaux, June 20, 2024

Madeinvote, an institute specializing in consumer research via social networks, is changing its name and becoming Discurv. This new name marks a new stage in its commitment to bring innovation and agility in the field of marketing and opinion research. After the takeover of the company Poll&Roll in 2023, Madeinvote is pursuing its new ambitions in line with the maturity of its offer, and becomes Discurv.

Discurv: A history of innovation

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Discurv was born from the merger of two companies that were pioneers in the innovation of market research: On the one hand, Madeinvote, founded in 2016, transformed the traditional approach to surveys by recruiting respondents via social networks, thus offering business expertise with high added value for its customers. This innovative method allows companies to access rare or hard-to-reach targets, effectively complementing traditional collection methods such as panels.

On the other hand, poll&roll, with its automation platform, has revolutionized the efficiency and productivity of studies. By eliminating tasks with low added value, this technology allows teams to focus on data analysis, thus optimizing internal processes and offering faster and accurate results to its customers.

Together, they now form Discurv, a company that combines the expertise of a research institute and the power of cutting-edge technology to offer unparalleled study solutions.

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Discurv: A double expertise

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Discurv now offers a complete range of services and products, encompassing both traditional and innovative research methodologies:

• Market Research Institute: Discurv is a research institute that meets the best methodological standards on the market. Discurv supports its customers in carrying out a study or Manage in full for them their study needs, with a team of experts with high seniority. Discurv also has the ability to advise and provide a complete and most appropriate response. as needed to collect responses of its customers all over the world. Relying on his expertise in “social sampling” (which Discurv has been a pioneer for over 7 years) but also thanks to its partnerships with panels of

• or the integration of customer files.
• Software publisher: Thanks to its proprietary poll&roll platform, Discurv allows its customers to achieve In autonomy, more agile studies thanks to theautomation and AI, from the creation to the analysis of the results, while benefiting from the constant support of a team of experts ready to assist them if necessary.

Our mission: as a “technative” player, recreate simplicity in marketing and opinion studies

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In a world in constant evolution, Discurv was designed as the one capable of recreating simplicity in marketing and opinion studies allowing companies to make informed decisions based on reliable and actionable insights:

- Through tech, by eliminating tasks with low added value when conducting a study thanks to its poll&roll platform, to gain agility, productivity and deepen the understanding of insights;

- Through the use of digital which makes all consumers and citizens in the world accessible with its multiple sampling sources: social networks, panels and customer files; - Through its ability to gain perspective on analysis, making the phenomena of opinion legible to guide its customers in their strategic decision-making.

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What does Discurv mean?

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Discurv carries these underlying values:

• The”Say” for the disruption and vanguard of our technologies and study methodologies;
• The “c”URV” discusses the learning curve of our customers through the insights we provide them;
• The name also evokes the word”Discover”, symbolizing our mission to discover insights and respond to the problems of our customers.

The new logo and graphic identity, for their part, aim to highlight the new brand personality: Expert, Referent, Statutory. Discurv sets new standards in its market, while embodying a constant dynamism, symbolized by the V curve.

“We are changing our name because our mission is becoming much broader. Madeinvote was too restrictive” explains Guillaume David, CEO of Discurv. “The aim remains the same: to help our customers make informed decisions by relying directly on the specific knowledge at their disposal.

the people they want to understand (citizens, B2B or B2C consumers...). On the other hand, what is changing is that we are doing it in a much more complete and powerful way than before. New uses have pushed us to mature and adapt our offer to allow our customers to be in line with their targets.”

” The acquisition of the poll&roll platform and the expansion to all sampling methods (social networks, panels, customer files) makes it possible to cover all of our customers' study needs today, while maintaining our DNA of simplicity and accessibility. ”

So what will be the next? ” We have big plans for the future, we will continue to strengthen the functionalities of our poll&roll platform, to always gain more productivity and agility. Our customers needed to use several different institutes to conduct their studies; today, we centralize the entire process with modular offers, whether in terms of support or collection methods. ” Indicates Guillaume David. “I am convinced that Discurv's new positioning will support this growth by responding to the call of the market. The world is changing, so are studies! ”

About Discurv

Discurv is the actor TechNative market studies, created by the merger of Madeinvote and Poll&Roll. By combining technological & methodological innovation, multiple sampling sources and human support, Discurv provides companies with an unprecedented understanding of their market to guide them towards the right strategic decision-making.

For more information: https://www.discurv.com

Press contact

Amélie CUREL/Marketing Manager — Communication — PR amelie.curel@discurv.com | 05 64 10 19 52

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