Discurv raises 2.5 million euros to accelerate the marketing of its software dedicated to consumer research and opinion surveys.
Discurv raises 2.5 million euros to accelerate the marketing of its software dedicated to consumer research and opinion surveys.
Bordeaux, December 05, 2023 - Discurv (formerly Madeinvote), an institute specializing in consumer research via social networks, announces its fundraising of 2.5 million euros from GSO Innovation and Crédit Agricole Aquitaine Expansion (CAAE) and its historical investors. This new stage marks a major turning point in the company's growth strategy, strengthening its tech-enabled service model. The objective of this fundraiser is to continue the development of its software dedicated to market research and to contribute to its marketing.
The Institute of Studies Discurv, a pioneer in collecting authentic opinions via social networks since its launch in 2016, has revolutionized the traditional approach to surveys. By relying on advanced technologies (social networks, AI) and on its strong business expertise (insight), Discurv makes it possible to conduct surveys in record time, anywhere in the world, with broad or niche targets (BtoB and BtoC).
Discurv quickly established itself as a major player in research via social networks, driven by the enthusiasm of its customers who seek to understand their targets and to navigate in a constantly changing world. Over the last 5 years, Discurv has experienced very strong growth, with an annual increase in turnover of +100%. The company grew from ten to forty experts, collaborated with more than 300 companies and conducted 500 studies in more than 50 different countries. Among its clients, the start-up includes international groups (L'Oréal, Crédit Agricole, Heineken...), retailers (Lidl, Decathlon...), survey institutes (Ipsos, Ifop, CSA...), consulting firms (Sopra Steria, Crédit Agricole, Heineken...), consulting firms (Sopra Steria, BCG, Decathlon...) and public institutions.
In September 2023, Discurv took a decisive step by acquiring the Poll&Roll company, which considerably transformed its offer with “drawer” services that combine technology, expertise and human support:
- The possibility of accessing all existing quantitative data sources on the market (customer files, social networks, panels) through a single solution
- A tool boosted with AI, which automates tasks when creating a study in order to increase the efficiency of experts, significantly reduce deadlines, human errors and focus on what matters most: analyzing insights and providing support.
- A powerful dashboard, allowing you to easily follow your study in real time, cross data and export a turnkey and personalized report in PowerPoint format in one click.
- A team of study experts for tailor-made support, according to the needs of the client.
This fundraising of 2.5 million euros consolidates this growth dynamic, allowing Discurv to continue to innovate and stand out on the market:
- Expand its artificial intelligence capabilities and further develop its software, which allows the automated production of market studies directly for customers and facilitates the work of internal teams that provide a comprehensive service.
- Strengthen the Discurv team with talents in tech, product and commercial development. The objective is clear: to propel the expansion of the company first in France, then internationally. Discurv plans to recruit around ten people in the coming months.
- Facilitate access and use of its market research software, for all companies, whether or not they have a dedicated study team: start-ups, CAC40, Next40, SMEs, large companies, all sectors combined.
Guillaume David, founder of Discurv : “This new funding round is part of our ongoing commitment to transform and modernize market research. By bringing together the best of tech and human service, we want to make consumer data more accessible, relevant, and actionable for all businesses, regardless of size. Thank you for the trust and support of GSO Innovation and CAAE in this adventure, as well as to our historical investors. And not to mention the work of our teams, without whom all this would not be possible.”
Romain Febvre, Participation Director, main investor in this financing round : “At GSO Innovation, we are looking for disruptive innovations from the South-West region that redefine industries. Discurv perfectly embodies this vision with its innovative approach to market research. Their ability to integrate cutting-edge technologies with deep human expertise appealed to us. We are confident that Discurv is on track to become a leader in market research, and we are proud to be a part of their journey.”
About Discurv
Created in 2016 by Guillaume David, Discurv is a new generation research institute that collects, via social networks, the opinions of large or niche targets in record time, all over the world on topics that concern them. Discurv provides businesses with turnkey reports and a new understanding of their market to guide them towards the right strategic decision-making. For more information: https://www.discurv.com
About GSO Innovation
GSO Innovation offers high-potential startups equity support, with the desire to contribute to the success of their projects and to participate in the creation of value, without the constraints of investment duration within the framework of a sustainable partnership. GSO Innovation is a venture capital fund, created in March 2018 by GSO Innovation, which has been historically known, for more than 30 years, as one of the main players in development and transmission capital in the Greater South West. GSO Innovation and GSO Innovation operate in Greater South-West France, in the territory of all five Crédit Agricole Regional Banks that make up its shareholding structure. A long-term partner, GSO Innovation and GSO Innovation support 90 companies (including twenty in innovation capital) in the Greater South-West region. This commitment is reflected in investments only from their own funds in the supported projects. For more information: https://www.gsocapital.com/gso-innovationContact: Romain Febvre - rfebvre@gso-innovation.com
About Crédit Agricole Aquitaine ExpansionCrédit Agricole Aquitaine Expansion (CAAE) is the private equity subsidiary of Crédit Agricole Aquitaine. Launched in 2007, CAAE affirms its status as a local player in private equity by supporting economic players in its region in their needs to strengthen their own funds. CAAE invests amounts between €100,000 and €1,000,000, alone or as a co-investment, exclusively as a minority alongside managers and supports companies in the phases of innovation, growth and business transfer. For more information: https://www.crédit-agricole-aquitaine-expansion-caae
Contact: Xavier Hittos - xavier.hittos@ca-aquitaine.fr
Press contact: Amélie Curel Marketing Manager - Communication - PRamelie.curel@discurv.com+33 5 64 10 19 52
