Discurv joins the Adetem Nouvelle Aquitaine club
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BBC, European B2B creative agency
Bziiit, an AI marketing and digital sustainable agency
Dynvibe, a pioneer agency in Social Intelligence and leader in France
Discurv, a New Generation Consumer and Opinion Research Institute
Unite and create the Adetem Nouvelle-Aquitaine club
The creation of this new club is accompanied by the launch of A consultation for marketing, research and communication professionals in the region
Bordeaux, March 18, 2024 — Four major marketing players, BBC, bziiit, Dynvibeet, Discurv, join forces to create a new community in New Aquitaine. This new club from the Adetem association aims to bring together marketing decision-makers and promote the sharing of experiences and skills. This creation is accompanied by the launch of a regional consultation for marketing professionals, in order to identify their needs and priorities.
ADETEM Aquitaine to bring together marketing decision-makers
An association founded in 1954, Adetem is the first network of marketing professionals in France, and brings together more than 1,200 marketing professionals in all professions (market research, customer experience, data, digital, innovation...). Its ambition is to create synergies between them and promote the development of skills.
Already counting 2 regional entities (Montpellier-Occitanie and Auvergne-Rhône-Alpes), four major marketing players: BBC, bziiit, Dynvibeet and Madeinvote, volunteered to create Adetem Nouvelle-Aquitaine.
The objectives of this new regional club are multiple:
● Facilitate meetings and exchanges between marketing professionals and business leaders at the regional level, in order to promote the sharing of experience, best practices and new ideas;
● Introduce marketing trends and tools to businesses in the region through a cycle of conferences and workshops carried out by experts in these subjects;
● To be the relay for Adetem's national initiatives and ensure the promotion of regional proposals to the national office;
● Raise awareness among members of the marketing community about corporate social responsibility (CSR) issues in order to encourage the adoption of sustainable and ethical marketing practices within regional businesses (e.g.: Marketing fresco).
To best meet these objectives and identify the priorities of the sector, this new regional club is launching a consultation for marketing professionals in the Aquitaine region.
The Launch of a National Consultation
With this consultation, the ambition is to better understand the concerns of marketing professionals and the changes that impact their job on a daily basis in order to prepare a cycle of training and conferences on the most relevant topics. Voters will be asked to rank a certain number of themes in order of interest, for example:
● Artificial Intelligence (AI) and Marketing Automation
● How to integrate CSR into the marketing strategy
● Customer experience and omnichannel
● Social media and digital marketing
● Influence marketing and collaboration with influencers
●...
Launched on 15 March, the results of this consultation will be presented next April and will contribute to the development of the Adetem Aquitaine agenda with a first conference organized before the summer.
All marketing professionals in the region, whether or not they are members of Adetem, can participate in the consultation. Members will receive an invitation to answer a questionnaire by email, non-members can participate by simply sending an email to nouvelleaquitaine@adetem.net.
A About Adetem
Created in 1954, Adetem, with more than 1,200 members today, is The largest network of marketing professionals in France (B2B, B2C, from small businesses to the largest companies) and embodies all the professions of marketing, customer experience, market research, data, data, digital and innovation. Its mission is to Empowering Marketers to Succeed in Their Profession
To achieve this mission, its action is based on 3 strategic pillars:
- marketing culture,
- business expertise,
- the network.
And on a foundation: the RESPONSIBILITY
How ? With:
- more than 70 annual events: conferences, workshops, webinars
- Productions: studies, white papers, marketing intelligence, etc.
- Trainings
- A Marketing Fresco, a business version of the Climate Fresco
- Networking: network evenings, breakfasts, dinners
Recognizing the major challenges facing businesses in the face of the current social, societal and environmental situation, Adetem is committed to more responsible marketing and launched CollectifResponsables in 2021! by Adetem. This collective brings together around thirty passionate and committed members who work on marketing responsibilities and on ways to act to transform businesses.
A About Dynvibe
Created in 2009 by Anne-Cécile and Nicolas Guillemot, Dynvibe went from a pioneer agency in Social Intelligence to the leader of its market in France.
Combining both technology and human expertise, Dynvibe is constantly innovating to provide brands with a 360° understanding of the consumer, thanks to the development of proprietary technologies allowing it to intervene at three levels.
Dynvibe collects and analyzes:
● spontaneous consumer conversations on the social sphere (social networks, review sites, blogs, forums...)
● user queries on search engines such as Google, Amazon...
● publications from spheres of influence through the construction of a community of expert influencers (“changemakers”) and brand accounts
With global coverage thanks to its international team of 85 native analysts, Dynvibe works on all brand issues, product innovation, customer activation and market alerts and has already supported more than 80 major accounts such as L'Oréal, LVMH, Pernod Ricard, Pernod Ricard, Pernod Ricard, Pernod Ricard, Pernod Ricard, Pernod Ricard, Sanofi, Groupe Seb, Burger King...
For more information: www.dynvibe.com
A Propos Of BBC
Created in 1983, BBC is a European B2B creative agency with a dedicated team of 80 B2B experts in brand strategy, content, B2B campaigns and Sales Enforcement, spread over 4 offices (Bordeaux, Mechelen, Ghent and Chicago).
We help ambitious companies to make an impact through their expertise, on their markets and want to inspire the B2B world to create better and bolder communication. Show that originality, design, and solid strategic thinking can be drivers for businesses, and that encouraging an inquisitive and independent spirit can make our professional lives the most fulfilling.
We have been doing this for major international brands such as Goodyear EMEA, Tetra Pak, Tetra Pak, Volvo Trucks, Atlas Copco, Samsung and Schindler for many years.
BBC is also part of the E3 network (which she chairs), an international network of agencies specialising in B2B and guaranteeing the consistency of our projects across international markets.
At BBC, we're more than just a B2B creative agency - we're your strategic partner in unlocking the full potential of your brand, we're committed to creating compelling stories that resonate deeply with your B2B audience.
For more information: www.bbc.be/en
A About Discurv
Created in 2016, Discurv, formerly known as Madeinvote, is a technological marketing research company, a pioneer in conducting marketing studies and opinions through innovative methodologies for collecting and sampling respondents, in particular via social networks.
Since the acquisition of poll&roll by Discurv in 2023, the company has also published software for the production of marketing studies that makes it possible to automate and make agile the programming of questionnaires, the management of samples, the management of samples, the management of samples, and the analysis and exploitation of results.
Alliant Tech And accompanying Unto forte Worthiness added, Discurv Brings One Response Global At Marketplace Grace :
- One Platform Of studies Whom Permits Of Tossing And Your exploit One Study In Some Clicks ;
- A complete and innovative solution for sampling and recruiting respondents, making it possible to address any target, even the most niche;
- One Offering “Full service” With Of experts Of Studies Whom Advise gold Realize The Studies Of A Unto Z.
Operant from Bordeaux, the Discurv team, composed of nearly 50 passionate professionals, carries out studies all over the world for clients of all sizes and sectors of activity (Lidl, Carrefour, Decathlon, Banque Postale, Groupama, LVMH, L'Oréal, L'Oréal, L'Oréal, L'Oréal, L'Oréal, L'Oréal, Decathlon, Banque Postale, Groupama, LVMH, L'Oréal, L'Oréal, L'Oréal, L'Oréal, L'Oréal, Groupama, L'Oréal, L'Oréal, L'Oréal, Groupama, L'Oréal, L'Oréal, L'Oréal, Groupama
A About bziiit
Founded in 2015, bziiit is positioned as an avant-garde agency in AI Sustainable Digital Marketing, operating in Nouvelle-Aquitaine and Île-de-France. Specializing in CSR marketing audit, AI Marketing CSR training, and support for the deployment of eco-responsible AI and thanks to its multi-IA web platform (Mistral, ChatGPT...), bziiit guides brands towards harmonizing marketing performance with the principles of sustainable marketing.
According to a robust and agile process (Measuring, Training, Managing), bziiit's expertise extends to renowned clients such as Alicoop, Agricultural Cooperation, Euridis Business School, Océalia, Grand Port Maritime de Bordeaux, ISEG, ISG, ISG, ISG, ISG, ISG, ISG, ISG, ISG, Vigneronsde Buzet,..., Vigneronsde Buzet... and major events such as Salon Végétaelis, Salon de l'Agriculture Nouvelle-Aquitaine, Océalia, Grand Port Maritime de Bordeaux, ISEG, ISG, ISG, ISG, ISG, ISG, ISG, ISG, ISG, ISG, ISG, Vigneronsde Buzet... and major events such as Salon Végétaelis, Salon de l'Agriculture Nouvelle-Aquitaine, World to varied needs with excellence. The bziiit platform thus has more than 1,150 users trained in AI Marketing CSR.
Committed to the positive transformation of marketing practices, bziiit contributes to the working groups MOUVEMENT IMPACT FRANCE, AFNOR SPEC IA FRUGALE, HUB FRANCE IA, and HUB FRANCE IA. These commitments illustrate our desire and ability to lead change towards a more sustainable and responsible future, by making technological innovation a lever for ethical and effective marketing.
