What are the advantages of an Ad Hoc Marketing Study?

Understanding the Ad Hoc Marketing Study

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✅ Let's start with delineate What is really a ad hoc marketing study. The term”Ad hoc“comes from Latin and means”For that“. So, a ad hoc study is a survey designed for a specific situation, intended for a single use only. Information collected in The ad hoc study So is exclusive and The sample of individuals interviewed is variable from one survey to another. The main objective of ad hoc studies is to help businesses to make strategic decisions and to find solutions adapted to their specific needs.

The Benefits of Ad Hoc Analysis

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🔎 The present ad hoc approach several advantages for businesses:
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💡1. Simplicity, Accessibility and Autonomy

Chez Discurv an ad hoc study is carried out using a automated platform boosted with AI, accessible both by our customers independently and by our insight experts, who configure your tailor-made study. Thanks to its ergonomic and easy-to-use interface, you can easily launch your study and select the type of audience you want to interview, via various sampling methods (panels, social networks, customer files).
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📈 2. Fast decision making

Ad hoc analysis allows you to save precious time. Since the ad hoc study is based on a limited set of data, it offers a precise perspective on the sector of activity in question. This report allows the decision maker to make more informed decisions and save time when implementing solutions.
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😎 3. Adaptability and Customization

An ad hoc study is limited to a restricted set of data, which offers a exceptional flexibility. The insight expert in charge of the study carefully chooses the relevant data, which answer your problem. The ad hoc study is generally presented in the form of a report, most of the time in Powerpoint format, which allows a clear reading of the lessons of the study.

💪 4. Centralization of data

The automated platform collects and processes insights from different sources, creating links between data from different departments or departments in your business. This allows you to have a database accessible and usable by all, thus strengthening collaboration within your organization.

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Conclusion

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In short, an ad hoc study offers numerous advantages for businesses. However, it is essential to consider potential risks. If the analysis is incorrect, the resulting decisions may be wrong. To minimize these risks, consider hiring a specialized provider like Discurv in managing the entire study process and collecting insights. All the studies conducted at Discurv are ad hoc, because we adapt to your needs and problems through personalized support.

Contact us now to find out how we can help you meet your needs punctual in a way efficient and personalized.

❓Frequently asked question:

What is the difference between an omnibus study and an ad hoc study?

• One Omnibus study is a market survey that groups together several questions from different customers or businesses in the same questionnaire. It is carried out periodically and offers an opportunity to collect data on a range of topics, from the market to products to consumers, within the same panel of respondents. This reduces research costs by sharing expenses between several interested parties and by using a pre-existing panel for data collection. The solutions proposed in an omnibus study are generally standardized to meet the needs of several customers.
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• On the other hand, a ad hoc study is specifically designed to meet the specific needs of a business or organization. Ad hoc studies offer a targeted approach to understanding the market, consumer behaviors, and distribution trends, using specific data to guide analyses. They help businesses make informed decisions about their products and better serve their customers. An ad hoc study is tailor-made to deal with a specific question related to the market, customers, products, consumers, distribution, or other areas of research. This type of study generally involves the creation of a personalized questionnaire and the use of specific measurement solutions to obtain data adapted to the situation. Unlike an omnibus study, an ad hoc study is unique and only concerns a specific customer or business.

In summary, the main difference between an omnibus study and an ad hoc study lies in their approach: the omnibus study is more general, grouping questions from various customers into the same panel, while the ad hoc study is personalized and adapted to the specific needs of a single entity.

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