poll&roll integrates the Union des Marques accelerator

Posted by Jennifer Chapelot on September 10, 2020

Since last Friday and for the next 6 months, poll&roll has joined the 6th class of the Start-up your brand acceleration program, created by the Union of Brands. This program aims to highlight the most promising adtech/martech startups to brands looking for innovation.

“At a time when the digital transformation of brands is accelerating even more, this program makes even more sense to allow [advertisers] to identify agile and effective solutions, which will allow them to address their audience in a secure and responsible universe.” explains Jean-Luc Chetrit, Director General of L'Union des Marques.

Why did you join Start-up your brand?

Indeed, the COVID crisis has had a double impact on brands globally, and on the marketing research market in particular.

First of all, the fall in generalized activity has had a direct consequence in the downward revision of the marketing and communication budgets of advertisers and thus also of the study budgets that depend on them. At the same time, the current health crisis has largely changed our habits and aspirations, and it seems impossible to make long-term forecasts. Brands therefore need agile consumer insights more than ever to make the right decisions quickly.

With a market thus aligned with our promises, the Start-up your brand program was just the right time to allow us to gain visibility with national advertisers and to position ourselves as a leading player in agile marketing studies on the French market.

We are delighted to share this adventure alongside 5 other start-ups that are Bababam, Kolsquare, Retail Shake, Seedtag and The Programmatic Company.