Big news to tell you: Discurv (ex-Madeinvote) buys Poll&Roll!

A unique offer on the market

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In 2023, we are making a strategic move that represents not only a significant step in our trajectory, but also a major advance in how we will be able to serve you in the future.

Concretely, what does this takeover change for you? Here is an overview of the key points that make it possible to understand this new complementary offer.

• 🚀 A tech platform boosted with AI: Whether the studies are carried out by you directly or by our insight team for you, benefit from even faster and more accurate studies thanks to the automated poll&roll platform: a simple and complete questionnaire editor, a real-time analysis dashboard and the one-click export of your study report, all enhanced by AI.
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• 💭 Hybridization of data sources: Now, we give you the opportunity to hybridize with all the data sources that exist on the market, on the same platform: whether via social networks for niche targets, partner panels for larger targets or even your customer files, so that the resulting insights are always more relevant.
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• 🧠 Technology & human expertise combined: Poll&roll technology makes it possible to significantly enrich and improve the process of production and analysis of studies. However, we strongly believe that technology does not replace human expertise: it complements and enhances it. So you will always have access to our great team of experts that you may already know 😉 who will always be there to advise you and interpret the data if you want.
  
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Guillaume David and Thomas Naude explain this merger to us

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Guillaume David created Discurv (ex Madeinvote), a pioneer in social sampling, THE reference technology for marketing studies via social networks, making it possible to recruit niche targets in record time, anywhere in the world. At the same time, THE technology founded by insight experts for insight experts was born, Thomas Naude-Filonnière and Jennifer Chapelot, who recognized the urgency of automating the production of studies.

With the acquisition of poll&roll by Discurv, our beliefs come together: studies can no longer be static and tools & expertise must reflect the necessary agility and insight 💪 .To do this, technology must amplify human expertise, which is essential for deciphering nuances and not replacing it. This is the basis of our value proposition: cutting-edge technology (tech-enabled service) on production and sampling, backed by the expertise of our teams.

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During an interview in MR News, Guillaume said: “The merger of Madeinvote and Poll&Roll opens up a wide range of possibilities for agile studies. The complementarity between Madeinvote and poll&roll seemed obvious to us and made complete sense in relation to the needs of our customers, in particular in terms of the “agility” component.”

While Thomas added: “Our customers will be able to find more answers in a complex context generating a lot of uncertainty. They have to take The right decisions, based on weak visions, in tight conditions both in terms of deadlines and budgets. We can help them by relying on our teams and our tech, with an approach to human size. Our studies are designed to provide perfectly reliable information, like those carried out by reference institutes. But our bet is ours serve technology To win in efficiency And in productivity compared to what is most often done by them, in suppressing A whole series of low value-added tasks.”
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By getting closer, the two companies wanted reach a “critical” size on the market, in order to be able to be identified as a legitimate, recognized actor, able to contribute and influence positively The market research ecosystem.

The desire of both entities is to maintain the level of innovation, Of requirement and Of expertise, whether through the support of our customers or through the use and development of the platform.

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The leading market research institute!
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So you will have understood, this acquisition of Poll&Roll is a new major step in the history of Discurv and thanks to this, our customers will be able to obtain the most agile studies possible.

This union represents our fundamental commitment: combining the power of cutting-edge technological tools and expert support, to offer you a holistic and ultra-targeted understanding of your market.

To find out more, discover the interview with Guillaume and Thomas, also available on Linkedin: hither

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Do you want to start a study and address a specific target? Our teams are at your disposal to answer you! Contact us here.